How do you get a great idea? Many people think that ideas come in a flash but, in reality, it is not that simple for some. For others, too many ideas which is confusing and you end up not doing anything about them. Everybody has ideas but few know how to transform an idea into reality. In every project there is an idea – the initial spark. From this small seed grows the vision and framework for the final product. It then needs to be nurtured and cultivated until it blooms as a beautifully, crafted end result that meets the objectives set out at the start of the project and delights users. It's not always easy, but this ideation framework will show you how to take a concept from light bulb through to fruition.

This course takes you through a complete self-coaching process to:

1. - Create a sutiable and good idea when you're stuck.
2. - Decide which idea you want to work on.
3. - Know how to move forward successfully on an idea. 

You'll get a series of over 50 evaluative questions to ideate, decipher and hash out details on how to move forward.

Topics of discussion:

• An idea worth pursuing
• Key motivators
• Definition of a good idea
• Deep insights on key motivators
• The Ego
• The Impulse
• The Gut
• Passion
• Expertise 
• Evaluate
• Succeed